Working with Red Bull is always synonymous with diverse and inspiring projects. My recent collaboration with Émilie Di Credico and Chloé Desrosiers Champoux is a fine example.
This time, we had a double objective: to photograph the launch of two new flavours with a product shoot – Red Bull Sugar Free Red Edition Watermelon and Red Bull Sugar Free Amber Edition Strawberry Apricot – while reinforcing the company’s employer brand to attract students.
The idea was to use these new visuals to boost student recruitment with the Red Bull Student Marketeer. I always enjoy getting involved with student communities, as it brings me back to my roots while giving me the chance to contribute the expertise I’ve developed over the years.
At the same time, I was lucky enough to cover the Red Bull BC Onea unique breakdance competition in Montreal. Capturing dancers in a dark church filled with enthusiasts was a real technical challenge, but the results really tell the story of the evening!
And to top it all off, I also had the opportunity to do some event photography for Molly Carlson’s conference at the Red Bull Cliff Diving World Series at Montreal’s Grand Quai. I loved witnessing his inspiring speech.
These projects perfectly illustrate the richness of my collaboration with Red Bull. From product launches to the documentation of unique events, each assignment is a great opportunity to contribute to their brand image.
© 2025 Vince Noël all rights reserved.
