Püre Flask

Recently, I had the great pleasure of collaborating with Püre MTL, a Montreal-based startup that stands out for its strong message about surpassing oneself and self-discipline.
This project was far from ordinary; it was about capturing, through the lens, the intensity of moments lived, while highlighting Püre products in an authentic lifestyle format.

The collaboration with Danovick Pitre, Sandrine Boulanger, and Tommy Paré brought a unique dynamic to the project.
Each, with their energy and passion, contributed to creating powerful scenes, perfectly reflecting the spirit of Püre MTL.
Active lifestyle and self-discipline were the watchwords of this shoot.
They guided every shot, every composition, to convey a story, an emotion.
The aim was to show that behind every Püre product is an invitation to surpass oneself, to push back one’s limits.
The intensive, emotionally-charged shoots were moments of pure creation.

The result?
A series of lifestyle photographs that tell a story of passion, determination and inner strength.
These images invite viewers to explore their own path of self-improvement, inspired by the indomitable spirit of those who wear Püre MTL in their daily lives.

This project has been an incredible experience, a powerful reminder that photography is much more than just an image.
It’s a profound means of communication, capable of conveying values, ideas, and inspiring those who see them to pursue their own dreams and ambitions.

Püre MTL is the beginning of a story of inspiration, courage and perseverance.
And I’m proud to have been able to capture this essence through my lens.