Ricochet

How the assistance of an art director takes a shoot to the next level

First of all, with Ricochet, it’s a two-way collaboration.
I’ve been working with Tim & Oli since June 2023 on all aspects of my website design and content strategy support.
Right from the start, I knew we’d get along well, from the energy of our interactions and the frankness of our exchanges.

What has become clear over time is that the Ricochet team has an excellent ability to advise while allowing my ideas to find their place in their expertise.
Always with kindness, they were able to adapt the content strategy and design without erasing my brand image and energy.

Recently, I had the chance to return the favor with a photoshoot for their rebranding.
We needed something striking that represented their energy.
A young marketing agency must look cool.
If we’re going to feature cool kids, the shoot has to be interesting, the style has to be striking.

That’s when Ricochet suggested I try something I’d never done before: collaborate with an art director.
For my first experience, I was lucky enough to be able to work with Éric Souliers, an art director specializing in magazines.
While Éric was in charge of directing the models, I was able to concentrate even more on framing, lighting and capturing the moment.
It’s amazing how much more creative two people can be!
Working as a pair, it’s really like completing a puzzle as a team rather than alone.

The result of this collaboration is a set of photos that perfectly capture Ricochet’s dynamic and innovative spirit.
This photoshoot is an excellent example of what can be achieved when two creative minds join forces to produce something truly unique and memorable!